CI Information

CI to symbolize the corporate philosophy of Hotel President.

Symbol mark

As English initials of Hotel President, they are the expression of Hotel President’s sincerity
and endeavor to provide customers the high-end service of happiness, peacefulness,
and pleasure just like home for your customers’ high dignity.


Horizontal combination style

  • English Horizontal combination

  • Korean Horizontal combination

Vertical combination style

  • English Vertical combination

  • Korean Vertical combination

Color System

It is important that background colors make symbols distinctively discernible.
In case of less than 30% of luminosity contrast in black and white expression, black is used, and in case of over 80%, white is used. In case that visually special effects are needed, gold and silver colors are applied.